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<!doctype html> <html lang="en"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content=""> <meta name="author" content="Wanyonyi Brenchley"> <meta name="generator" content="Hugo 0.88.1"> <title>PSI</title> <!-- Bootstrap core CSS --> <link href="../assets/dist/css/bootstrap.min.css" rel="stylesheet"> <link href="https://cdn.jsdelivr.net/npm/bootstrap@5.1.3/dist/css/bootstrap.min.css" rel="stylesheet" integrity="sha384-1BmE4kWBq78iYhFldvKuhfTAU6auU8tT94WrHftjDbrCEXSU1oBoqyl2QvZ6jIW3" crossorigin="anonymous"> <style> .bd-placeholder-img { font-size: 1.125rem; text-anchor: middle; -webkit-user-select: none; -moz-user-select: none; user-select: none; } @media (min-width: 768px) { .bd-placeholder-img-lg { font-size: 3.5rem; } } </style> <!-- Custom styles for this template --> <link href="styles.css" rel="stylesheet"> </head> <body> <div class=""> <main> <section class="carousel-img d-flex align-items-center"> <div class="container"> <div class="row"> <div class="col-md-8 col-12"> <h2 class="is-blue">#<span class="text-white">I</span>CAN</h2> <h1>ADVOCATE FOR</h1> <h1>A <span class="blue-stroke ps-3 pe-5">LIMITless</span></h1> <h1>Future.</h1> <p>Reframing the <b>benefits of ART</b> one patient at a time.</p> </div> </div> </div> </section> <section class="bg-white-stroke stroke-top"> <img class="stroke" src="./img/white-lg-stroke.png" alt=""> <div class="container my-5"> <div class="row"> <h1 class="is-blue text-uppercase text-center my-5">Did You know?</h1> <div class="col-md-8 offset-md-2"> <div class="row"> <div class="col-md-4 my-3 d-flex align-items-stretch"> <div class="p-4 text-center gray-card-rounded"> <div class="icon my-3"> <img src="./img/Icon awesome-pills.png"> </div> <h5 class="is-blue">Almost</h5> <h3 class="is-blue text-uppercase">1 in 5 plhiv</h3> <h5 class="is-blue">in Malawi</h5> <p>Believe that once you have achieved a low viral load, you no longer need to take medicine.</p> </div> </div> <div class="col-md-4 my-3 d-flex align-items-stretch"> <div class="p-4 text-center gray-card-rounded"> <div class="icon my-3"> <img src="./img/Path 18348.png"> </div> <h5 class="is-blue">Over</h5> <h3 class="is-blue text-uppercase">53% of plhiv</h3> <h5 class="is-blue">in Zimbabwe</h5> <p>Equate taking daily medication to the negative associations of being.</p> </div> </div> <div class="col-md-4 my-3 d-flex align-items-stretch"> <div class="p-4 text-center gray-card-rounded"> <div class="icon my-3"> <img src="./img/calendar.png"> </div> <h5 class="is-blue">Over</h5> <h3 class="is-blue text-uppercase">25% of plhiv</h3> <h5 class="is-blue">initiative</h5> <p>On ART in Malawi are lost to follow-up, meaning they vanish from treatment programs.</p> </div> </div> </div> </div> </div> </div> <img class="bottom-stroke" src="./img/strokeBottom.png" alt=""> </section> <section class="fts-img d-flex align-items-center"> <div class="container"> <div class="row"> <div class="col-md-6 col-12 py-5 fw-bold"> <h1 class="text-uppercase">What is fts project</h1> <h3 class="is-blue">and what sets us apart globally?</h3> <p>The experience of <span class="is-blue">social death</span> often comes with a HIV+ diagnosis. Flip the script uses regional insight to <span class="is-blue">fight against this stigma as well as the fear of encountering it.</span></p> <p>This project is set apart by it's clear vision and purpose: <span class="is-blue">Reframing the narrative around HIV by showcasing the possibility of a normal life even after diagnosis.</span></p> <p>I CAN is the message carrying this vision. Be it motivation, inspiration or contemplation, the phrase I Can primes people to land somwhere positive when thinking about HIV. It's an optimistic slogan that will fight against HIV.</p> <p class="mt-5">Click to read more.</p> </div> </div> </div> </section> <section class="bg-white-stroke stroke-top"> <img class="stroke" src="./img/white-lg-stroke.png" alt=""> <div class="container my-5"> <div class="row"> <h1 class="is-blue text-center mt-5 mb-3 ">A CONSUMER-CENTRIC Approach</h1> <div class="col-md-6 offset-md-3 text-center"> <p class="">Flip the script employs a 4-step process to ensure the pragmatic design is both innovative and effective.</p> </div> <div class="col-md-10 offset-md-1"> <div class="row"> <div class="col-md-3 my-3 d-flex align-items-stretch"> <div class="p-4 text-center gray-card-rounded"> <div class="icon my-3"> <img src="./img/research.png"> </div> <h3 class="is-blue text-uppercase">Research</h3> <p>We deployed innovative human centerd design research - with PLHIV and influenvers - to understand the motivations and barriers for aour target audience.</p> </div> </div> <div class="col-md-3 my-3 d-flex align-items-stretch"> <div class="p-4 text-center gray-card-rounded"> <div class="icon my-3"> <img src="./img/Group 7201.png"> </div> <h3 class="is-blue text-uppercase">Design</h3> <p>Working closely eith Nairobi based Fieldstone Helms, and the support of the Gates Foundation, we developed an insight based campaign to drive awareness of the benefits of HIV treatment.</p> </div> </div> <div class="col-md-3 my-3 d-flex align-items-stretch"> <div class="p-4 text-center gray-card-rounded"> <div class="icon my-3"> <img src="./img/Group 7200.png"> </div> <h3 class="is-blue text-uppercase">deploy</h3> <p>Focusing on Malawi and Zimbabwe as pilot countries, we are working closely local stakeholders to deploy above and below the line materials to reframe HIV treatement and improve adherence.</p> </div> </div> <div class="col-md-3 my-3 d-flex align-items-stretch"> <div class="p-4 text-center gray-card-rounded"> <div class="icon my-3"> <img src="./img/Path 18363.png"> </div> <h3 class="is-blue text-uppercase">Scale</h3> <p>Starting in 2022, we will work closely with implementing partners across the sub saharan Africa, with the support of PEPFAR, to re-apply our learned lessons for scalable.</p> </div> </div> </div> </div> </div> </div> <img class="bottom-stroke" src="./img/strokeBottom.png" alt=""> </section> <section class="closer-img d-flex align-items-center"> <div class="container py-5"> <div class="row"> <div class="col-md-5 col-12 py-5"> <h3 class="is-blue">A Closer Look</h3> <h2 class="">AT MALAWI</h2> <p class="mt-2">Take a look behind the scenes to see what FtS has done to revolutionize how we deliver ART adherence</p> <button class="mt-3 btn btn-primary">Our approach on<br>ART ADHERENCE IN MALAWI</button> </div> </div> </div> </section> <section class="bg-white-stroke stroke-top"> <img class="stroke" src="./img/white-lg-stroke.png" alt=""> <div class="container my-5"> <div class="row"> <div class="col-md-10 offset-md-1"> <div class="row"> <div class="col-md-6 my-3 d-flex align-items-stretch"> <div class="p-4 text-center"> <div class=""> <img src="./img/251946430.png" style="width: 100%;"> </div> </div> </div> <div class="col-md-6 my-3 d-flex align-items-stretch"> <div class="p-4"> <h2 class="text-uppercase is-blue fw-light">get involved!</h2> <p class="mt-3">ICASA 2021 (DECEMBER 6-11, 2021)</p> <p class="mt-3">Join us for our special satellite event at this years ICASA conference in South Africa, where we will be sharing our progress and lessons learned from Malawi and Zimbabwe.</p> <p class="fw-bold mt-3">Click the button below to sign up</p> <button class="btn btn-primary">REACH OUT TO GET INVOLVED</button> </div> </div> </div> </div> </div> </div> </section> </main> </div> <script src="https://cdn.jsdelivr.net/npm/bootstrap@5.1.3/dist/js/bootstrap.bundle.min.js" integrity="sha384-ka7Sk0Gln4gmtz2MlQnikT1wXgYsOg+OMhuP+IlRH9sENBO0LRn5q+8nbTov4+1p" crossorigin="anonymous"></script> </body> </html>