AMAZFIT WATCH
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Amazfit was established in 2015, along with the release of its first smart band.[20] In 2016, the brand’s first smartwatch was launched.[21] In April 2017,[22] it launched the Amazfit Health Band,[23] with a built-in ECG sensor.[24]
A self-developed[25] chipset called the “Huangshan-1” [26] was exhibited at Mobile World Congress[27] and applied to Amazfit devices in 2019.[28]
In April 2020,[29] its parent company partnered with a laboratory led by Zhong Nanshan[30] to use wearable devices to track respiratory diseases.[31]
In April 2021, Amazfit collaborated with Spartan Race US and became the race’s annual official partner for 2021.[32]
In early October 2021, the brand unveiled its new GTR 3 and GTS 3 Series, equipped with the Zepp OS – a smartwatch OS designed by Zepp Health.[33]
At the middle of October 2021, Amazfit updated its brand identity with the slogan “Up Your Game”.[34]
In October 2021, it co-operated with designer Christian Cowan[35] and Copenhagen-based brand Heliot Emil, which integrated Amazfit’s watches into its Paris Fashion Week shows.[
